Paid Search & Social for the Prop Trading Industry

MORE
FUNDED
TRADERS.
LESS WASTE.

PropScale Labs is an AI-first performance agency built exclusively for the prop trading ecosystem. We run Google Ads and Paid Social that generates real, high-intent leads — for prop firms, trading platforms, mentors, and the companies that serve them.

AI
Powered reporting
& optimisation
100%
Prop trading
industry focus
2
Platforms mastered:
Search & Social
Prop Firms Trading Mentors NinjaTrader Trade Copiers TradespacePR Trade Journals Funded Platforms Evaluation Firms Tradespace Locations Prop Firm Adjacent Prop Firms Trading Mentors NinjaTrader Trade Copiers TradespacePR Trade Journals Funded Platforms Evaluation Firms Tradespace Locations Prop Firm Adjacent

BUILT FOR THE
PROP TRADING ECOSYSTEM

We don't serve everyone. We've gone deep in one industry and know the audience, the search behaviour, the compliance landscape, and the conversion drivers better than any generalist agency.

🏦
Prop Firms
Challenge-based and instant-funding firms looking to fill their evaluation funnel with high-intent traders ready to sign up.
Evaluation Firms Instant Funding Futures Props Forex Props
🎓
Prop Firm Mentors
Trading coaches and mentors helping traders pass evaluations, manage funded accounts, and build consistent performance. High-value leads, specialist audience.
1-on-1 Coaching Group Programs Evaluation Prep Online Courses
🔗
Prop Firm Adjacent
Products and services that live inside the prop firm ecosystem — tools traders use every day to manage, copy, and track their trades.
Trade Copiers Trade Journals Risk Tools Analytics
💻
Trading Platforms
Execution and charting platforms that serve professional and retail traders across futures, forex, and equities markets.
NinjaTrader Tradovate Tradeasea Custom Platforms
📍
Tradespace Locations
Physical and virtual trading environments — co-working spaces, trading floors, and communities built for serious traders who want structure and community.
TradespacePR Trading Floors Co-Working Communities

TWO CHANNELS.
ONE STRATEGY.

Every campaign we run is built around a single objective — generating qualified leads at the lowest possible cost. We manage the full stack: strategy, build, copy, optimisation, and AI-powered reporting.

🔍
Paid Search
Google Ads · Search · Performance Max

Capture traders at the exact moment they're searching for what you offer. Google Search puts your brand in front of high-intent buyers — people already looking for a prop firm, a trading platform, or a mentor.

  • Account architecture — campaign structure, match types, negatives built for the prop trading search landscape
  • Keyword intelligence — AI-assisted research using real volume data, not keyword tool guesswork
  • RSA ad copy — LLM-assisted headline and description testing, iterated from real performance data
  • Smart bidding management — phased approach from Maximize Clicks → Maximize Conversions → Target CPA
  • Quality Score optimisation — landing page alignment, ad relevance, and expected CTR managed continuously
  • RLSA audience layering — bid uplifts for past visitors to maximise second-touch conversions
  • Performance Max campaigns — for prop firms with asset libraries and broad audience goals
  • Conversion tracking — Google Tag + GA4 setup, verified and maintained by us
📱
Paid Social
Meta · Instagram · TikTok · X

Interrupt the scroll and build brand awareness with traders who don't yet know you exist. Paid Social fills the top of your funnel with lookalike audiences, interest targeting, and retargeting sequences that warm leads for conversion.

  • Audience strategy — interest, behaviour, and lookalike audience construction for trader demographics
  • Creative direction — ad brief and copy for static, carousel, and video formats aligned to prop trading hooks
  • Meta Pixel & Conversions API — proper server-side tracking setup to survive iOS signal loss
  • Funnel architecture — TOF awareness → MOF retargeting → BOF conversion campaigns
  • A/B testing framework — systematic creative and audience testing with AI-assisted winner identification
  • Budget pacing — daily monitoring via automated alerts to prevent overspend or delivery drops
  • Cross-platform retargeting — connect Google and Meta audiences for multi-touch attribution
  • Monthly AI reporting — plain-English insights, not dashboard screenshots

AI-POWERED.
INDUSTRY-FOCUSED.

PropScale Labs runs on AI-powered workflows that deliver the output and insight of a large agency at a fraction of the cost. Every dollar saved on overhead goes directly into your ad spend — not into layers of account management you'll never see.

📊
AI-Generated Performance Reports
Monthly reports are produced using AI that analyses your campaign data, surfaces patterns, and writes plain-English recommendations. You get context and strategic direction — not a screenshot of the Google Ads dashboard with a paragraph of filler text attached.
🔍
AI Search Term Analysis
Every week, the Search Terms Report is processed through AI classification to identify converting queries, flag irrelevant clicks, and surface new keyword opportunities — at a depth and speed that manual review simply can't match.
Automated Performance Monitoring
Automated alerting and anomaly detection flags CPC spikes, CTR drops, Quality Score degradation, and budget pacing issues in real time. Problems are caught in hours, not at the next monthly check-in call.
✍️
LLM-Assisted Ad Copy Development
Ad copy is generated, tested, and iterated using LLM workflows trained on performance data. Losing headline combinations are identified and replaced systematically — no gut feel, no creative stagnation.
Why This Matters for You
Most agencies bury your account in layers of account management — reports get compiled, calls get scheduled, and nothing actually changes between them.

At PropScale Labs, every deliverable is generated from your actual data, processed through AI, and actioned by someone who understands prop trading deeply. No middlemen. No dashboard screenshots passed off as insights.

Faster decisions. Sharper analysis. Campaign efficiency that compounds over time.
⚡ AI Stack
AI Reporting Search Term Classification Anomaly Detection Keyword Clustering LLM Copy Testing Audience Segmentation Budget Pacing Alerts GA4 Insights

FROM BRIEF TO
LIVE IN 10 DAYS

No lengthy onboarding. No committee sign-offs. We move fast because the prop trading space moves fast.

01
Strategy Call
We learn your offer, target audience, geography, and CPL goals. AI keyword research runs in parallel — live data, not estimates.
02
Proposal & Brief
A full written proposal lands within 48 hours — campaign structure, keyword strategy, budget tiers, and a landing page brief included.
03
Build & Launch
Account architecture, ad copy, tracking, and negative keyword loading done in 5–7 days. Campaigns go live with automated monitoring active from day one.
04
Optimise & Scale
Weekly AI-assisted search term analysis, monthly performance reports, and phased Smart Bidding activation. Budget scales once CPL is validated.

WE RUN ADS WHERE
TRADERS LIVE

🔍
Google Search
🎯
Performance Max
📘
Meta Ads
📸
Instagram
🎵
TikTok Ads
𝕏
X Ads
Ready to Scale?

GET YOUR FREE
PROPOSAL

Tell us your offer and we'll build a full paid search or social proposal — keyword strategy, budget tiers, campaign structure, and projections — within 48 hours. No cost, no obligation.

Or email directly: hello@propscalelabs.com